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By: Shannon Kinnard
List Price: $24.95
Amazon Price: $11.99
Product Description
Provides detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships with this valuable tool. Presents a step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Softcover. DLC: Internet marketing.

By: Jonathan Land
List Price: $14.95
Amazon Price: $1.49
Product Description
From the man behind TheSpamLetters.com - featured in Entertainment Weekly, The New York Times, and Slashdot - comes a collection of brilliant and entertaining correspondence with the people who send out mass junk emailings (a.k.a. spam). Compiled from the nearly 200 entries written by Jonathan Land, The Spam Letters taunts, prods, and parodies the faceless salespeople in your inbox, giving you a chuckle at their expense. If you hate spam, you'll love The Spam Letters.

By: Gordon V Cormack
List Price: $95.00
Amazon Price: $95.00
Product Description
Email Spam Filtering: A Systematic Review surveys current and proposed spam filtering techniques with particular emphasis on how well they work. The primary focus is on spam filtering in email, while similarities and differences with spam filtering in other communication and storage media - such as instant messaging and the Web - are addressed peripherally. Email Spam Filtering: A Systematic Review examines the definition of spam, the user's information requirements and the role of the spam filter as one component of a large and complex information universe. Well known methods are detailed sufficiently to make the exposition self-contained; however, the focus is on considerations unique to spam. Comparisons, wherever possible, use common evaluation measures and control for differences in experimental setup. Such comparisons are not easy, as benchmarks, measures and methods for evaluating spam filters are still evolving. The author surveys these efforts, their results and their limitations. In spite of recent advances in evaluation methodology, many uncertainties (including widely held but unsubstantiated beliefs) remain as to the effectiveness of spam filtering techniques and as to the validity of spam filter evaluation methods. Email Spam Filtering: A Systematic Review outlines several uncertainties and proposes experimental methods to address them. Email Spam Filtering: A Systematic Review is a highly recommended read for anyone conducting research in the area or charged with controlling spam in a corporate environment.

By: Winton Churchill
List Price: $14.95
Amazon Price: $8.86
Product Description
The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won't close the deal until your prospect feels, "You're the one that can help me the best!" It's hard to convince prospects, but easier than you think to help them select you.

By: Shannon Kinnard
List Price: $29.95
Amazon Price: $18.00
Product Description
E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail.
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After a 30 year career on radio in markets from New York to San Francisco to satellite and network, David H. Lawrence XVII decided to make a change. He hung up his headphones and retired from hosting 3 network/satellite radio shows to head to Los Angeles, to concentrate solely on acting in front of the camera.
Lili VonSchtupp* needed a fresh start. She moved to Washington DC and got her dream job. "I did affiliate relations for Online Tonight with David Lawrence. I slowly worked my way into the producer's chair by impressing David with my assets. (not those assets), my ability to make a CAT5 cable Ethernet cable, type (those of you in the chat room-shut up!) and work a phone system.
